Course curriculum

  • 1

    Welcome to Platform Builder Certification

    • 10X Capital with Platform Builder Certification

    • The Business Case for Platform Building

    • The Platform Builder Framework

    • Use the Right Lingo

    • Your First Assignment
  • 2

    Attract Your Ideal Avatar

    • Identify Your Ideal Avatar
  • 3

    Capture Your Avatar

    • Hook Your Avatar with the "Avatar Content Matrix"

    • It All Leads to Calls

    • Lead Magnet Examples

    • Assignment: Complete the Avatar Hook Worksheet
  • 4

    The "Book-a-Call" Automation

    • Automation Overview

    • Nailing the Investor Call
  • 5

    Build Trust with Content

    • Why Content is King

    • Create Your Content

    • The Killer Content Formula

    • Produce and Distribute Your Content
  • 6

    How to Raise Millions in Days

    • The Capital Raising Campaign

    • Live Deal Webinar Recording
  • 7

    Launch and Scale Your Platform

    • Launch Your Platform

    • Assignment: Complete the “Create Your Launch Message Worksheet”

    • Scale Your Platform

    • Build Your Marketing Team

    • Last Step to Finish Your Certification
  • 8

    BONUS: 10X Capital In-a-Box

    • Welcome to the “10X Capital In-a-Box”

    • The “Lead Magnet Download” Funnel & Automation

    • The “Join the Club” Funnel & Automation

    • The “Live Webinar” Funnel & Automation

    • The Money Pitch Investor Presentation
  • 9

    BONUS: The Capital Raiser’s Content Vault

    • The Capital Raiser’s Content Vault
  • 10

    BONUS: How to Get Booked Solid On Podcasts

    • Step 1: Identify The Types of Podcasts You Want To Be On

    • Step 2: Create Interview Topics & Questions

    • Step 3: Create a Target List of Podcasts

    • Step 4: Create An Email Template

    • Step 6: Contact Each Podcast Host On Your Target List
  • 11

    BONUS: Lead Magnet Library

    • Welcome to the Lead Magnet Library