Platform Builder Certification
Platform Builder Incubator - The Workshop
Introduction
The Business Case for Platform Building
The Platform Builder Framework
Use the Right Lingo
Your First Assignment
Identify Your Ideal Avatar
Hook Your Avatar with the "Avatar Content Matrix"
It All Leads to Calls
Lead Magnet Examples
Assignment: Complete the Avatar Hook Worksheet
Automation Overview
Nailing the Investor Call
Why Content is King
Create Your Content
The Killer Content Formula
Produce and Distribute Your Content
The Capital Raising Campaign
Live Deal Webinar Recording
Launch Your Platform
Assignment: Complete the “Create Your Launch Message Worksheet”
Scale Your Platform
Build Your Marketing Team
Last Step to Finish Your Certification
Step 1: Identify the Types of Podcasts You Want to Be On
Step 2: Create Interview Topics & Questions
Step 3: Create a Target List of Podcasts
Step 4: Create an Email Template
Step 5: Create The Podcast One Sheet
Step 6: Contact Each Podcast Host On Your Target
52 Passive Investor Blog Topics and Emails Teasers
The "Lead Magnet Download" Funnel & Automation
The "Join the Club" Funnel & Automation
The "Live Webinar" Funnel & Automation
The Investor Presentation That Raised $7.6M in 24 Hours