Course curriculum

  • 1

    Welcome to Platform Builder Certification!

    • Introduction

    • The Business Case for Platform Building

    • The Platform Builder Framework

    • Use the Right Lingo

    • Your First Assignment

  • 2

    Attract Your Ideal Avatar

    • Identify Your Ideal Avatar

  • 3

    Capture Your Avatar

    • Hook Your Avatar with the "Avatar Content Matrix"

    • It All Leads to Calls

    • Lead Magnet Examples

    • Assignment: Complete the Avatar Hook Worksheet

  • 4

    The "Book-a-Call" Automation

    • Automation Overview

    • Nailing the Investor Call

  • 5

    Build Trust with Content

    • Why Content is King

    • Create Your Content

    • The Killer Content Formula

    • Produce and Distribute Your Content

  • 6

    How to Raise Millions in Days

    • The Capital Raising Campaign

    • Live Deal Webinar Recording

  • 7

    Launch and Scale Your Platform

    • Launch Your Platform

    • Assignment: Complete the “Create Your Launch Message Worksheet”

    • Scale Your Platform

    • Build Your Marketing Team

    • Last Step to Finish Your Certification

  • 8

    BONUS: How to Get Booked Solid On Podcasts

    • Step 1: Identify the Types of Podcasts You Want to Be On

    • Step 2: Create Interview Topics & Questions

    • Step 3: Create a Target List of Podcasts

    • Step 4: Create an Email Template

    • Step 5: Create The Podcast One Sheet

    • Step 6: Contact Each Podcast Host On Your Target

  • 9

    BONUS: 52 Blog Post Ideas

    • 52 Passive Investor Blog Topics and Emails Teasers

  • 10

    BONUS: The Funnel Web Pages and Email Automations

    • The "Lead Magnet Download" Funnel & Automation

    • The "Join the Club" Funnel & Automation

    • The "Live Webinar" Funnel & Automation

  • 11

    BONUS: The $7.6M Investor Presentation

    • The Investor Presentation That Raised $7.6M in 24 Hours