Course curriculum

  • 1

    Welcome to the Platform Builder Workshop!

    • A Message from Michael Blank

    • Before we begin...

    • What Your Finished Platform Will Look Like

    • Your First Assignment
  • 2

    2. Getting Started

    • Complete the Brand Questionnaire

    • Provide Web Site Access

    • [Replay] Welcome & Getting Started Live Call (4/29)

    • Define Your Avatar

    • Create Your Brand Story

    • [Replay] Avatar/Brand Story Deep Dive Training - Q&A Sat. 5/16
  • 3

    3. Marketing & Tech 101

    • [Replay] Live Call (5/6)

    • Zoom Account Creation

    • Calendly Account Creation & Initial Setup

    • Zapier Account Creation

    • Canva Account Creation

    • Submit Your Tech Login Credentials

    • Review & What's Next
  • 4

    4. Official Launch & Headline Mania!

    • [Replay] Live Call (5/13)

    • Create Your 5 Topics

    • Brainstorm 5 Headlines

    • Headline Brainstorm Feedback

    • Give Headline Feedback

    • [Replay] Headlines Review Session and Q&A Tues. 5/19

    • What's On The Agenda For Next Week
  • 5

    5. Content Is King

    • [Replay] Live Call (5/20)

    • Create Your First Blog Post Content

    • [Replay] Website QA Session with Apartment Investor Pro (5/22)

    • Submit Your Questions For the Website Q&A Session For Friday 5/22 at 4pm EST

    • Need a Brand Clarity Session? Book Here

    • What's on the Agenda For Next Week
  • 6

    6. It All Leads To Calls

    • [Replay] Live Call (5/27)

    • Your 3 CTA's with Benefits

    • Craft Your Lead Magnet Outline

    • The Investors Strategy Session Tracking Sheet

    • What's On The Agenda For Next Week
  • 7

    7. Compelling Pages

    • [Replay] Live Call (6/3)

    • Download & Thank You Page Copy

    • Review The Completed Lead Magnet Examples

    • Write Your Lead Magnet Rough Draft

    • What's On The Agenda For Next Week
  • 8

    8. Design Your Download

    • [Replay] Live Call (6/10)

    • Extra Support: Book Your 1:1 Call

    • "Download and Welcome" Email Customization

    • Lead Magnet Final Draft Submission

    • What's On The Agenda For Next Week
  • 9

    9. The Content Plan

    • [Replay] Live Call (6/17)

    • Join & Call Page Copy

    • "Joined The Club" Emails Customization

    • The Content Plan

    • How Mark Up Your Lead Magnet PDF

    • Need a 1:1 Session? Book Here

    • What's On The Agenda For Next Week
  • 10

    10. Capital Raising

    • [Replay] Live Call (6/24)

    • Investor Portal Comparison Details

    • Crestwood Deal Webinar Replay

    • Optional: Soft Commit Customizations

    • Need a 1:1 Session? Book Here

    • What's On The Agenda For Next Week
  • 11

    11. Your Business Plan

    • [Replay] Live Call (7/1)

    • Complete Your Business Plan

    • Create 3 Goals

    • Create Your Marketing Plan

    • Book Your Marketing Consultation

    • What's Next ?
  • 12

    12. Your Tech Hand Off

    • How This Works

    • How To Activate & Upgrade Your Active Campaign
  • 13

    13. Launch Your Platform

    • Launch Your Platform

    • Gather Your Contacts

    • Add Contacts To CSV File

    • Optional: Import Contacts Request

    • Optional: Book Your Launch Strategy Session
  • 14

    BONUS: Passive Investor Blog Post Topics and Email Teasers

    • Passive Investor Blog Post Topics and Email Teasers
  • 15

    BONUS COURSE: Get Booked Solid On Podcasts

    • Part 1: Identify The Types of Podcasts You Want To Be On

    • Part 2: Create Interview Topics & Questions

    • Part 3: Create a Target List of Podcasts

    • Part 4: Create An Email Template

    • Part 5: Create The Podcast One Sheet

    • Part 6: Contact Each Podcast Host On Your Target
  • 16

    BONUS: How to use "DEALS" In Active Campaign

    • Part 1: Introduction

    • Part 2: Automations

    • Part 3: Scoring

    • Additional Resources From Active Campaign
  • 17

    Tech Corner

    • Active Campaign: Getting Started, Free Course

    • Active Campaign: Introduction to Email & Marketing Automation, Free Course

    • Active Campaign: Segmentation & Contact Management, Free Course

    • Active Campaign: How To Use Sales Automation, Free Course

    • Active Campaign: Editing Your Custom Automation Emails

    • Active Campaign: Sending a Newsletter with Condition Text

    • Active Campaign: Managing Conditional Text

    • Active Campaign: Understanding Integrations, Free Course

    • Blog: How To Create a Blog Post In Wordpress

    • Canva: How to Edit Assets In Canva

    • New Website Intro and Q&A Session w/ Apartment Investor Pro

    • AIP Sites: Pop Up Setup Instructions
  • 18

    Document Library

    • Document Library (Marketing Handouts)

    • Capital Raise Document Library

    • Podcast Bonus Course Document Library