Course curriculum

  • 1

    Welcome to the Platform Builder Workshop!

    • A Message from Michael Blank

    • Before we begin...

    • What Your Finished Platform Will Look Like

    • Your First Assignment

  • 2

    2. Getting Started

    • Complete the Brand Questionnaire

    • Provide Web Site Access

    • [Replay] Welcome & Getting Started Live Call (4/29)

    • Define Your Avatar

    • Create Your Brand Story

    • [Replay] Avatar/Brand Story Deep Dive Training - Q&A Sat. 5/16

  • 3

    3. Marketing & Tech 101

    • [Replay] Live Call (5/6)

    • Zoom Account Creation

    • Calendly Account Creation & Initial Setup

    • Zapier Account Creation

    • Canva Account Creation

    • Submit Your Tech Login Credentials

    • Review & What's Next

  • 4

    4. Official Launch & Headline Mania!

    • [Replay] Live Call (5/13)

    • Create Your 5 Topics

    • Brainstorm 5 Headlines

    • Headline Brainstorm Feedback

    • Give Headline Feedback

    • [Replay] Headlines Review Session and Q&A Tues. 5/19

    • What's On The Agenda For Next Week

  • 5

    5. Content Is King

    • [Replay] Live Call (5/20)

    • Create Your First Blog Post Content

    • New Website? Join The QA Webinar: Fri. 5/22nd at 4pm EST

    • Submit Your Questions For the Website Q&A Session For Friday 5/22 at 4pm EST

    • Need a Brand Clarity Session? Book Here

    • What's on the Agenda For Next Week

  • 6

    6. It All Leads To Calls

    • [Replay] Live Call (5/27)

    • Your 3 CTA's with Benefits

    • Craft Your Lead Magnet Outline

    • The Investors Strategy Session Tracking Sheet

    • What's On The Agenda For Next Week

  • 7

    7. Compelling Pages

    • [Replay] Live Call (6/3)

    • Write Your Lead Magnet Rough Draft

    • Download & Thank You Page Copy

    • What's On The Agenda For Next Week

  • 8

    8. Design Your Download

    • [Replay] Live Call (6/10)

    • Extra Support: Book Your 1:1 Call

    • "Download and Welcome" Email Customization

    • Lead Magnet Final Draft Submission

    • What's On The Agenda For Next Week

  • 9

    9. The Content Plan

    • [Replay] Live Call (6/17)

    • Join & Call Page Copy

    • "Joined The Club" Emails Customization

    • The Content Plan

    • How Mark Up Your Lead Magnet PDF

    • Need a 1:1 Session? Book Here

    • What's On The Agenda For Next Week

  • 10

    10. Capital Raising

    • [Replay] Live Call (6/24)

    • Investor Portal Comparison Details

    • Optional: Soft Commit Customizations

    • Need a 1:1 Session? Book Here

    • What's On The Agenda For Next Week

  • 11

    11. Your Business Plan

    • [Replay] Live Call (7/1)

    • Complete Your Business Plan

  • 12

    Tech Corner

    • New Website Intro and Q&A Session w/ Apartment Investor Pro

    • Soft Commit Email Templates

    • Deal Webinar Email Templates